Your brand’s retail sales, turnkey
Promotions, field teams, merchandising, points of sale, warehouse and control — one contractor, one management system. We start with a free audit and connect only the modules you need.
- Launch from 2 weeks
- 26 years of international experience
- Up to 550 stores in one project
2 minutes · we’ll match modules and estimate the budget
- Promo & activations
- Field teams
- Merchandising & POSM
- Points of sale & pop-ups
- Warehouse, logistics & control
Retail sales are won at the point of sale
Brands lose sales on the shelf, at the sales assistant, in an empty stock and at a store nobody checks. We step in exactly there.
One system instead of five contractors
BTL and partner distribution in one solution. Pick the modules you need now and add the rest later.
Promo & activations
Promotions, tastings, sampling, events
- Mechanic and scenario built around the goal
- Tastings, sampling, gift with purchase, prize draws
- Events and branded activations
- Incentive programmes for retail sales staff
- Prize fund, logistics and reporting
Field teams
Promoters, consultants, ambassadors, supervisors
- Recruiting, hiring and contracts
- Product and sales training, internships
- Promoters, consultants, brand ambassadors
- Supervisors and a project manager
- Incentives, replacements and daily management
Merchandising & POSM
Shelf, brand zones, stands and fixtures
- Planogram execution, stock and SKU checks
- Technical merchandising and stand maintenance
- Brand zones and negotiations with chains
- 3D design and production of POSM and fixtures
- Storage, installation and replacement
Points of sale
Pop-ups, kiosks, showrooms — from location to launch
- Location search and footfall audit
- Negotiations, booking and lease
- Concept and launch of pop-ups, kiosks and showrooms
- Rolling out a chain to one standard
- Scaling to new cities and countries
Infrastructure & IT
Equipment, tills, acquiring, accounting
- Retail fixtures and workstations
- Tills, acquiring and cash discipline
- ERP and inventory accounting
- CRM, video and audio monitoring
- Technical support
Warehouse & logistics
Storage, stock, replenishment
- Storage of goods and POSM
- Stock accounting and inventories
- Picking and transfers
- Replenishing points of sale
- Logistics between cities and sites
Control & analytics
Monitoring, mystery shopping, plan/actual reports
- Store monitoring and photo reports
- Photo, video and audio control
- Mystery shopping: checks, consulting, standards
- Plan vs actual by day, week and month
- Weekly report and recommendations
Experience that works at the point of sale
Promotions, field teams, merchandising, pop-ups and control for global brands — in Kazakhstan and across the CIS. Case pages are in Russian.
Табачный бренд — запуск полевой команды с нуля
Бренд телевизоров — промоутеры в точках и аналитика план/факт
Nespresso — сеть pop-up точек под ключ
Panasonic — присутствие в ключевых сетях Алматы
Electrolux — промоутеры в федеральных сетях
Knauf — Mystery Shopper мерчендайзеров
An estimate for your task — no extra modules
Each module shows an indicative “from … ₸” price. We calculate the exact cost for your task and fix it in the contract.
- Number of stores and cities
- Team size and format
- Project duration
- POSM and fixtures volume
Included in every project
- Project manager and supervisors
- Recruiting, training and replacing staff
- Daily control and photo reports
- Weekly plan vs actual report
- One contract and closing documents
- Coverage across the country and neighbours
Paid separately
- Product, prizes and sampling stock
- Space rent in malls and chains
- POSM and fixtures production — by volume
- Listing fees and entry bonuses in chains
We start with a free audit
First, a short call where we review your task for free. Then we pick modules, the mechanic and the team and launch — from 2 weeks.
- 1Step 1 · 30 minutes
Free audit & call
We review the task, stores, current team and numbers and show where sales leak.
- 2Step 2 · 1–3 days
Mechanic & estimate
We pick modules, format and team and prepare the estimate and schedule.
- 3Step 3
Launch prep
Recruiting and training, POSM, locations and brand zones agreed with chains.
- 4Start · from 2 weeks
Launch in stores
The team goes to the stores and the project starts by the approved plan.
- 5Then
Control & scaling
Plan vs actual reports, checks and recommendations. We scale what works.
One promotion, 1–2 cities or one store: we test the model on numbers and scale what works.
Around Business Group in numbers
Figures come from our projects. Each one links to a case.
One contract with a Kazakhstan entity (Around Group LLP)
Weekly plan vs actual report for every store
We hire, train and replace staff
Launch from 2 weeks by plan
Team
Munir ValievRegional Director
Valentin KarlinHead of Projects
Vladimir DerevyankoHead of Training
Tatiana SalovaHR Director
Svetlana KarimovaChief AccountantWe work with brands that want results in stores
A fit
- Brand owner, distributor or retail chain
- Offline sales: chains, malls, HoReCa, own stores
- A project from 5 stores or 1 month
- Control matters: reports, numbers, standards
- Foreign brand needing a local partner in Kazakhstan and Central Asia
Not a fit
- Leaflet handouts for a single day
- Products without documents or banned from promotion
- Looking for the cheapest staff with no control
Frequently asked questions
How much does a project cost?
Each module shows an indicative “from … ₸” price. The exact estimate depends on stores and cities, team, duration and POSM volume — we prepare it in 1–3 days after a free audit.
How fast can you launch?
Usually from 2 weeks after the estimate is approved. We have installed brand zones in two cities in one day and produce custom fixtures in 10 business days.
Do I need all modules?
No. Modules are independent — start with a promo team, merchandising or one store and add the rest later.
Can we start with a pilot?
Yes. A pilot in 1–2 cities, one promotion or one store is a good way to test the model before scaling.
Whose employees are they?
We recruit, contract, train and replace staff. You set the task, agree standards and get results and reporting.
How do you control work in stores?
Supervisors, photo, video and audio control, mystery shopping and plan vs actual reports by day, week and month.
What is partner distribution?
We run the operational side of retail: finding and launching stores, team, fixtures, tills, accounting, warehouse and logistics. You sell the product — we build and run the rest.
Which countries do you cover?
Kazakhstan, Uzbekistan and Azerbaijan, with project experience across the CIS — e.g. 550 stores in 87 cities in one project.
Let’s discuss how to grow your retail sales
Tell us about the task — we’ll propose the mechanic, team, timeline and estimate. We reply within one business day.